TREASURE's 'IF I' MV hits 100M YouTube views in under 12 days, fastest in group history

TREASURE's IF I music video reached 100 million YouTube views on June 13. That's 11 days and 22 hours after the June 1 release—their fastest climb to the milestone ever.

IF I is the title track from NEW WAV, their 4th mini album. The project moved enough copies in its first week to hit million-seller status and topped iTunes album charts across 13 regions. Their YouTube channel gained 8 million subscribers during the same period. Spotify monthly listeners climbed by roughly 500,000.

On fan voting, TREASURE placed No. 8 on the 팬앤스타 Weekly Music chart. (This chart only includes artists within five weeks of release, so the pool is recent comebacks—not an all-time ranking.) Voting runs through June 22.