HYBE's new label ABD reveals 7-member girl group TUIDE, set to debut in second half of 2026
HYBE Music Group's new label ABD launched TUIDE's official channels on July 20, confirming a seven-member girl group debut in the second half of 2026.
HYBE Music Group's new label ABD launched official SNS channels for its first girl group, TUIDE, on July 20 at midnight, posting a team logo motion to mark the reveal.
The group has seven members: Seohee, Seoyeon, Elena, Gia, Saki, Sea, and Lee Haneul. TUIDE comes from "Tune the tide," meaning "to regulate the flow." A second-half 2026 debut is planned.
TUIDE's official Instagram account switched to private starting July 21 and will remain that way for now.
Han Sung-soo, Master Professional (MP), is handling overall production. He's previously worked with SEVENTEEN, After School, IZ*ONE, and TWS.
ABD was set up as part of HYBE's multi-label strategy, designed to strengthen label-specific expertise and autonomy. The label name stands for its brand slogan "A Bold Dream" — creative thinking that imagines D instead of C after A and B. HYBE's existing labels include Big Hit Music, Pledis Entertainment, Source Music, ADOR, Belif Lab, and KOZ Entertainment.
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