LE SSERAFIM's 'ICONIC BY MISTAKE' hits new peak at #23 on Billboard Global 200

'ICONIC BY MISTAKE' — the collaboration single from LE SSERAFIM, ILLIT, and KATSEYE — reached #23 on Billboard's Global 200 in the July 4 chart cycle, its highest position on that chart to date. It also landed at #43 on the Hot 100 that same week, marking two consecutive weeks on Billboard's main song chart.

Spotify's Weekly Top Songs Global shows the track at #23 for the June 26–July 2 period. It's held a top-20 position for three straight weeks. The US regional chart mirrors that momentum: #38 on Weekly Top Songs USA, also three weeks running.

In the UK, 'ICONIC BY MISTAKE' entered the Official Singles Top 100 at #22 (June 19–25) and charted again at #44 in the July 3–9 cycle. Billboard's Global (Excluding US) adds a #24 this week.

The song's choreography spawned challenge videos across social platforms. HYBE labelmates jumped in — BTS's Jungkook, Tomorrow X Together, ENHYPEN, TOURS (투어스), and CORTIS (코르티스) all posted clips.

LE SSERAFIM released an official film for BOOMPALA (feat. GURU RANDHAWA) on June 3 on the HIVE LABELS YouTube channel. The video uses a remix of BOOMPALA, the title track from the group's second full-length album, and pairs footage LE SSERAFIM shot in the United States with footage Guru Randhawa shot in India. Randhawa won Best Male Artist at the 2018 Brit Asia TV Music Awards.

LE SSERAFIM's international collaborators now include guitarist Nile Rodgers (UNFORGIVEN), British singer-songwriter PinkPantheress (CRAZY remix), David Guetta, and Jungle members Josh Lloyd and Lydia Kitto.

The group opens their second world tour, 2026 LE SSERAFIM TOUR 'PUREFLOW', at Incheon Inspire Arena on July 11 and 12.