Yeonjun sold 661,924 copies of his new mini album on July 10—enough to surpass his previous project's entire first-week total in a single day.

On July 10, NO LABELS: PART 02 moved 661,924 copies and claimed No. 1 on the daily album chart. That one day alone outpaced NO LABELS: PART 01's 601,105 first-week sales, marking the highest first-day total for any Korean solo artist album in 2024.
The title track Ice Cream—which Yeonjun co-created—hit No. 1 on Bugs' real-time chart at 2 PM that same day. By 10 AM on July 11, the album held No. 1 on iTunes Top Albums across 11 countries and regions (Japan, Thailand, Saudi Arabia among them), No. 5 globally, and No. 10 in Europe. Ice Cream topped iTunes Top Songs in 10 territories including the UAE, Vietnam, and the Philippines. The music video, a metaphorical take on mutual attraction that stops short of crossing a line, reached No. 2 on YouTube's Music Video Trending Worldwide.
Yeonjun kicked things off a day early with a release party at Layer Studio 11 in Mapo-gu, Seoul on July 9. The event streamed live for MOA worldwide, pulling 2.8 million unique viewers on TikTok—the year's highest count for any global artist's TikTok stream.
He performed Ice Cream on KBS2's Music Bank on July 10. Appearances on MBC's Show! Music Core (July 11) and SBS's Inkigayo (July 12) follow.
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