Artist Edition

TREASURE

TREASURE's 'IF I' MV hits 100M YouTube views in 11 days — group's fastest ever

In partnership with YG Entertainment·Curated by the KTRENZ editorial team

Cover story · Comeback Decoded

TREASURE's 'IF I' MV hits 100M YouTube views in 11 days — group's fastest ever

TREASURE's 'NEW WAV' title track hit 100 million YouTube views on June 13—11 days, 22 hours, and 49 minutes after release. Their fastest MV milestone yet.

By KTRENZ Newsdesk · 2 hr ago

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TREASURE's 'IF I' MV hits 100M YouTube views in 11 days — group's fastest ever

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Editorial disclosure

This Artist Edition is produced under our partnership program. YG Entertainment provided talent access, previously unreleased visuals, and producer commentary. YG Entertainment did not review or approve editorial copy prior to publication. All editorial decisions — choice of writers, headlines, critical framing, and what is and isn't included — were made solely by the KTRENZ team. See our Editorial Standards for the full policy.