SEVENTEEN Dino's alter ego Picheorin drops MV teaser for '미쳐 미쳐', full audio out July 22

SEVENTEEN's Dino dropped the music video teaser for 미쳐 미쳐 on July 21 via the HYBE Labels YouTube channel and SEVENTEEN's official social accounts. The second pre-release track from his Picheorin alter-ego project arrives in full audio on July 22 at 6 PM.

Picheorin already performed 미쳐 미쳐 as a surprise congratulatory stage on KBS1's 전국노래자랑 on July 12. The whole project orbits a '사랑의 전도사' (love evangelist) concept. The track blends traditional Korean heung (흥) sentiment with a modern sound. Dino co-wrote and co-composed it with singer-producer Beom Ju (범주).

The first pre-release, 아프지 않은 이별은 없다 (narr. 이문세), landed on July 15 with a city pop sound. It charted on the Worldwide iTunes Song chart for four consecutive days after release. Instagram's Rising Audio ranking placed it in the upper tier.

The full mini album, 吉BOARD(길보드), releases August 3 at 6 PM. Every track frames its genre around that shared heung sentiment. Dino holds a writing credit on every song. Producer Hitchhiker and Lee Hyun-do (이현도) of hip-hop duo DUEX also contributed.